If you think 2015 was an
exciting year filled with business for content marketing-you have to
get well prepared for 2016. This year it’s going to be further
interesting, even more competitive and continuing the same zeal as in
the year before.
Here are a few sure to
happen trends in content
marketing for the year 2016; hope you
would work on them and have a successful, profit-making “popular”
time ahead in the business.
Videos will remain the most liked form of content-
As you know, it is just
VIDEOS that are selling like hot cakes; they started as an attractive
format in content but today they are ruling the content world. At
least 50% of the total content shared on the Internet is video; they
are going omnipresent right from WhatsApp groups to Facebook feeds
and elsewhere on other social platforms. With 4G Internet expected to turn mainstream
in 2016; one can read the increasing presence of videos and their
dominance.
More of the videos that
are created and shared are of short-duration and they focus on more
of quality story-telling techniques. The ones with in 30 seconds are massively successful
and more of it is ought to follow in 2016.
Attention span of the viewer/reader will decline-
How many apps do you have
in your smartphone? This is question which will decide your span of
attention. I am sure none of us is utilizing all the stuffs that are
uploaded in our phone. That’s practically impossible; but then how
far are they useful OR how many do we really use is the question. All
this because of the least attention span that we are able to provide;
human attention span is at its minimal at 8 seconds!!! Can you
imagine the same for a gold fish is more at 9 seconds?
This speaks volumes of how
interesting the content produced by you online must be. In case of a
write-up, it should have a super interesting (pulling) title with a
great starting paragraph. For a video, you just have the first few
seconds (4-10 seconds). The photo content; always try keeping them
crisp and straight (selfies work). Avoid adding collage on social
media platforms-especially Facebook
hates them.
Bring on the Branded Content-
Not many of us like ads in
between videos online. However, ads by nature are self-promotional
and they need to be there-cannot be avoided. Hence, there is an
urgent requirement of brands in all content that goes online. People
are more inclined towards branded things even in content; hence
content in 2016 shouldn’t just be interesting but branded too.
Instagram and WhatsApp will be major content distributors-
Experts from content marketing industry are watching
WhatsApp and Instagram closely as these two are ought to be the most
used platforms for sharing content. A lot of the content has already
started to go viral through Facebook and Twitter. Yet, the mentioned
two social sharing forums will be used on more personal level between
groups (relatives and friends). Content marketers are hoping to
experiment with the instant chatting app and the photo sharing
platform.
Big Ideas on small screens-
Be it any form of content,
it is important that the maker and the sharing source make sure that
it is responsive on all devices. Good quality on a mega screen is not
the end, having a clear view on all screens (especially the small
size screens) is very important.
Last but not the least- don’t stop experimenting-
2016 is going to be a year
which will teach many new things in content marketing. It should be a year of
crazy experiments-new features, formats and ideas. Just remember to
add on some value to the content you create and share with the world.
All the Best!!!
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Thanks for the update, one of the biggest problems I am having on my site is what you just talked about here right now. I really don't know how I can improve in my content to attractive content that will bring visitors to my website @tecteem. Can you help out, although I read through the article you have provided here for us. But I really want to make my toxicwap content to improve more than the way it is now.
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